To me the small details make all the difference! I loooove shopping at stores that wrap up my things in pretty paper or put it in a cute little bag. You just feel so much more special. You instantly attach more value to the newly purchased item and without even realizing it, that store just scored a few brownie points in the back of your mind. These little details make the store stand out form the rest and that is something we as photographers can learn from. As I said before I believe the customer experience is way more than just the photo shoot on the day and the album they receive…

When I redesigned my website I decided that all my products need to have a similar look and feel. It had to represent me & my brand. I got some great custom boxes made with my name printed on the front. Boxes for the cd’s, boxes for the parent’s albums and boxes for the coffee table books. The parent’s albums and the couple’s albums are in seperate boxes and get wrapped individually, because mom wants her own one, right? :)

This is just a sneak peak of what it looks like. I love them! Thanks to Clifton Products for making me these fabulous items!